Market concepts

Market concepts

The dominant trend in all sectors in Norway involves increased focus on establishing chains, with ever-closer and more binding working relationships throughout the goods supply chain. AS Sørensen og Balchen was quick to realise the implications of this tendency, and has established product and chain concepts for stores and repair shops, with shared profling and marketing, along with concerted focus on a common basic range of items.

  • BilXtra – the largest vehicle accessory chain in Norway. The chain is based on the franchise principle and currently comprises around 65 members.
  • BilXtra verksted – a nationwide chain with local deployment. The repair shop chain was established in 1998 and is now a nationwide operation. BilXtra verksted has ambitions for appreciable growth.
  • Dieselverkstedet – specialists in diesel components.
  • The AS Sørensen og Balchen Dieselverksted (Diesel Repair Shop) is staffed by highly qualifed diesel technicians with specialist knowledge of most diesel systems.